Any Path Your Way

An exhilarating 60 second commercial with Salomon ambassador Rory Southworth in the heart of the Lake District

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Brief

When Salomon launched their ‘Any Path Your Way’ campaign, we decided to collaborate with brand ambassador and outdoor influencer Rory Southworth on some campaign content for his social channels.

Approach

We storyboarded a run, swim and scramble sequence with a focus on the new range of Salomon footwear. It was the toughest shoot we’ve ever done because of the heat and tough terrain, but it was worth it.

Result

We edited one hero commercial and a range of micro video and photography content. The content racked up over 5000 views and 1000s of interactions on Rory’s social channels, and may lead to more brand work in the future.

Behind the scenes

Great work Rory & Garth!

My fave moment is the pile of scary bones at 39 seconds – no wonder he’s sprinting away so fast!

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