Asanox

An online commercial and Kickstarter video for a premium outdoor clothing brand

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Brief

We were hired premium outdoor clothing start-up Asanox to create an online commercial, Kickstarter promo and a range of social content to support their launch.

Approach

We worked with the brand team to storyboard and script both videos. We then shot in challenging conditions in the Scottish Highlands and the Lake District.

Result

The Kickstarter video helped Asanox hit their £12k target in a matter of days. The supporting content helped launch the brand across social media.

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