Eric Wright Group – Profit for Purpose

A powerful internal communications film to help employees understand why the work they do matters

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Brief

We won a pitch to help the facilities management branch of the Eric Wright Group to create an emotive internal communications film to show employees the purpose of their work.

Approach

We helped the Eric Wright team to craft a story that would engage the employees in a meaningful way. We did this by putting the people who their work impacts at the forefront of the film. We then handled every aspect of the production, from scripts to casting, shooting and editing.

Result

The video is being used as part of the induction process to encourage discretionary effort and will be a key asset when bidding for new contracts.

Behind the scenes

The response from our staff has been amazing…

As a company owned by a Charitable Trust, we wanted an internal communications film to help our team understand why the work they do is so important. GD Video presented a concept around how we could use emotive storytelling to make the film as moving and engaging as possible. We gave them the green light, and they then handled every aspect of the production, from writing a script to storyboarding the scenes, casting actors, shooting on location and all the post production. The response from our staff has been amazing, it will be a key asset for us in the years to come.

Ready to connect with the people who matter?

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