Lytham Festival

A heart warming TV and digital commercial for one of the UK’s fastest growing music festivals

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Brief

We were approached by Lytham Festival and Live Nation to bring a Christmas commercial concept to life. The idea was to make an emotional connection with festival goers in the wake of a Christmas in lockdown.

Approach

We only had 2 weeks to complete location scouting, casting and the storyboard. We then shot the commercial in Lytham over 3 days. We used soft tungsten lighting and handheld cinematography to create a warm and authentic aesthetic.

Result

We created 60 and 90 second cuts for digital and TV advertising, as well as campaign photography. The ad clocked up over 250k views online and ran on Sky, boosting ticket sales over the festive period.

Campaign photography

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