Ride for 24
An original short documentary about endurance athlete Benjamin Anthony and his fundraising efforts for the mental health charity CALM
Brief
During the first Coronavirus lockdown of 2020, we were looking to tell a story of positivity. We had been wanting to work with Benjamin Anthony for a long time, and his fundraising efforts presented the perfect opportunity to do so.
Approach
We did a preliminary interview with Ben to help structure the narrative of the short documentary. We then shot all the footage in one day of intensive filming. We mixed the footage with archive media to bring the story to life.
Result
The film got widespread attention on social media and some press coverage. It helped Ben to hit his fundraising target and he received many messages from people who had been encouraged to open up about their mental health issues after watching the film.
Behind the scenes
Just wow…
Wow. What an inspiring human being. Just wow. The story and the film are are just on point.
Hats off to you Benjamin mate and of course Garth. You’ve just put it together like a true pro. 🙌🏾